Activision Blizzard and Google today announced a massive deal that brings all of Activision Blizzard esports leagues to stream only on YouTube.
In addition, the company announced that Activision Blizzard will use Google Cloud as its new host provider for their game technology.
Activision Blizzard and Google announced today a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard’s game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular esports leagues and events — including Overwatch League, Call of Duty League, Hearthstone Esports, and more.
With hundreds of millions of monthly active users around the world, Activision Blizzard sought a partner to help enhance its gaming infrastructure, as well as deliver superior, low-latency player experiences. The company turned to Google Cloud because of its highly reliable global footprint, advanced data analytics and artificial intelligence (AI) capabilities, and commitment to open source, creating a platform for building future gaming innovations.
Players will benefit by experiencing premium network quality-of-service, including low latency and packet loss when playing high-fidelity games on any device. They will also have optimal personalized interactions, as Activision Blizzard can tap into Google Cloud’s AI tools to offer curated recommendations for in-game offers and differentiated gaming experiences.
“We’ve worked closely with Activision Blizzard for the past few years across mobile titles to boost its analytics capabilities and overall player experience,” said Sunil Rayan, Head of Gaming, Google Cloud. “We are excited to now expand our relationship and help power one of the largest and most renowned game developers in the world.”